Wow, Jeff Koons!
Looking at the rolled stainless steel perfection of the Celebration series (Balloon Dog, Rabbit and Flowers), people forget how this material can be incredibly difficult to work with on a monumental scale. These pieces are strikingly bold and visually fun. But are they really?
Is there any meaning beneath the aesthetic kick? I so wish it could pop and reveal something! Anything!
You could say I set myself for a tough contrast during a recent trip to Los Angeles, but I recommend viewing two exhibitions which actually deal with similar themes and are the subjects of my posts this week and next:
- Jeff Koons at Gagosian Beverly Hills and
- Lauren Greenfield’ Generation Wealth at the Annenberg Space for Photography.
One shocked me, challenged me and made me think about past, present and future. The other was just, quite literally, full of air…Trust me, I really tried finding some meaning in the use of readymades by Jeff Koons. So here it goes…
The term “readymade” comes from Marcel Duchamp taking a mass-produced object (a urinal), signing it and calling it art because he had the idea to do so.
Evidently the art world was shocked. So avant-garde! But you have to give it to Duchamp: the date was 1917 (yes, 100 years ago!).
In his Antiquity series, Jeff Koons takes copies of Old Masters paintings such as Manet’s Déjeuner sur l’Herbe and Titian’s Pastoral Concert.
Then he adds one of his Gazing Ball in a slightly lowered centre position, a beautiful, almost hypnotic, blue orb made of sleek stainless steel.
Jeff Koons talks about how he loved the gazing balls of his late 1950-60’s childhood Pennsylvania, how they shined, reflected and “gave back to the world”.
Except his slightly creepy “new age guru voice” does not help endearing these to me.
Hearing French-speaking (!) gallery goers asking “Is this the original?” when facing Koons’ Gazing Ball (Géricault Radeau de la Méduse) is admittedly something that raised…how shall I put it?…questions?!!! Concern? Outrage? Can’t you see the blue ball? In what world would it be OK to use the original Radeau de la Méduse? Maybe in a world where respect in all shape or form has gone by the window…
I needed to find answers: what’s in these Antiquity pieces?
- Is Koons adding his signature colorful stainless steel as a way to say he is now part of this lineage of artists?
- Is this all it takes to make it the art for our time? And if yes, then I am not sure it’s complimentary for us…
- Koons never denied how Pop Art influenced his art but where Warhol used Campbells soup cans, Koons uses reproductions of masterpieces. Is Koons saying that Old Masters works are now readymades?
Look at what the gazing ball does when you look at these works…I am going to leave aside the possible narcissistic element I have discussed in another post (Kusama and mirrors). The intense dark blue of the gazing balls pretty much nullifies the vision of yourself.
The ball draws your gaze like a magnet. You register the Old Masters image because it’s part of our popular culture but Koons does not really make you look intently at it. You look at the exact same place in each of these works: lower centre. That precludes looking at most of the painting…which is a non-work anyway because it’s a copy!!
Is the message about our relationship with works of art?? Don’t look at those cheap reproductions we are bombarded with? Don’t reflect on the meanings of a pale imitation of an Old Masters work?
Fine, I actually think this is a valid commentary but Koons’ blue orb reflects the space and world around and puts the viewer in the middle of these cheap reproductions!
If you’re still following me, it egotistically puts our world going mad in the middle of a cheap image of our revered cultural heritage.
I can’t help but feeling stuck in a conundrum here. It simply does not feel good. Or perhaps Koons is VERY good as truly the art and artist that our time deserves.
From paintings, let’s move on to sculptures. The original Farnese Hercules would have been a classical Greek statue from 4th century BCE. The one we can admire in Naples is a Roman copy from 216AD. Standard practice. Rare are the classical Greek statues that made it to us.
Koons’ Farnese Hercules is a plaster copy based on a copy of the Roman version.
Same process with Balloon Rabbit, based on a plastic balloon version which was then massively scaled up and cast in stainless steel.
So many degrees of separation yet it looks vividly the same. Where Rabbit may be clever and fun, the Antiquity series touches on appropriation art, turning classical art into a product, a commodity…signed with a blue gazing ball.
Turning ancient statues and Old Masters paintings into commodities bring consumerism as a recurrent theme for Koons. Charged with both attraction and repulsion, this underlying message in the giant disposable “blown-up souvenirs” fuels this love / hate relationship that people have towards his art.
But see, I am not shy to say I am a shopper, a consumer and I like it. So technically, I should quite like the art of Koons.
It’s his creepy dark side that bothers me. It’s the way Koons can commoditize himself and his then porn-star wife Cicciolina in his Made in Heaven works and sell it as expensive art – I will let you Google these works when the kids are not around.
It’s deciding that art is showing Cicciolina’s anus on a big scale while married and then using that “visual” again in the Balloon series when fighting a custody battle (check the heart of each Flowers and the twists of each Balloon sculptures).
Lastly what to make of the Ballerinas??
You may have seen an even bigger version of Seated Ballerina as a giant inflatable at Rockefeller Centre.
Ballerinas look like mercurial Venuses, reflecting in the same way the Los Angeles glass skyscrapers do in heat of the day. But like mercury, it’s the constant shifts leading nowhere which trouble me in sculptures that little girls are bound to wow…
So much kitsch is bound to disintegrate from the inside but wait, no, Ballerinas are safe. They are hollow.
Their incredibly high facture makes you ponder: so much perfectionism and yet all you get are reflections of questionable taste.
And super-sized at that…Meant to attract insatiable eyes and bottomless purses as “Art for the 1%”.
This is the same 1% Lauren Greenfield studied and strikingly photographed throughout her career and which you can see in Generation Wealth, subject of next week’s post.
Going from air to substance, asking many questions along the way, that’s the beauty of art!
As you’ve probably noticed, I am really looking for answers, so please drop your thoughts in the Comment box. Tell me why you like or dislike the art of Jeff Koons. If you don’t know yet, you can experience it at Gagosian Beverly Hills until August 18, 2017.
 Selling Points by Peter Schjeldahl, The New Yorker, 7/7/2014
 Hal Foster in BBC Documentary, Summer 2015: Koons: Diary of a Seducer
Jed Perl, “The Cult of Jeff Koons,” The New York Review of Books
© 2017 Ingrid Westlake
All pictures by Ingrid Westlake, unless otherwise stated.